A NEW NARRATIVE
Has the pandemic made you reassess the way you do things?
At Morpho + Luna we have been using the extra time afforded by working from home to reflect on our working practices. Sustainability and craftsmanship, with the emphasis on slow, local production in Italy, home country of our founder Cécile Gavazzi, has always been at the heart of our designs. Recent events, which have thrown a spotlight on the environment and the importance of healthy, happy work places, have only served to strengthen our commitment to our ethos.
This year we have chosen to communicate our story in a way that was poetic and resonant, one that would capture the imagination and allow the mind to travel. This is especially important now when so many of us are confined to home. As Cécile puts it: ‘We wanted to tell our story in a different, more intimate and authentic way, one that makes us dream and hope with an improved sense of purpose and appreciation of the things that really matter in our lives.’
Through Spaghetti Digitali, a creative digital agency in Bologna, we were introduced to the work of Diederik Pierani, a Milan-based illustrator. At Morpho + Luna, we have always enjoyed collaborating with artists, designers and brands who share our aesthetic vision. We instantly fell in love with his sensitivity and the poetry of his drawings, rendered in a mix of acrylics and inks. An illustration can convey so much in a few lines and speak to so many senses. Diederik’s expressive work, with its deft and delicate sense of irony, does all this.
Over forthcoming months, Diederik will be illustrating the Morpho + Luna story in a series of still and animated artworks. Each will capture the Morpho + Luna mood and feel, one that celebrates the small, slow pleasures of being at home and at ease in our fluid, timeless home wear. Discover, through his work, the secret power of flowers in our new range of sleepwear Jardin de Nuit, a vibrant mix of limited-edition floral prints on teal and chestnut-hued silks.
Please join us on this beautiful journey.
Cocooned in the heavy silk of a coppery Morpho + Luna dressing gown, our mountain-top heroine reaches towards a butterfly, the symbol of our brand. Look more closely at the painting and you will notice a diminutive white flower. It appears on the scrolling print of our Jardin de Nuit robe and in the tangle of foliage beneath our sitter’s feet. This is an Edelweiss: a survivor among flowers. Tiny but spiky, its petals furled like a white anemone, these deceptively pretty blooms thrive in the highest and rockiest crevasses of the highest Alpine peaks. In the language of flowers, popularised in 19th-century books, the Edelweiss has come to symbolise courage and strength: qualities which have never felt more relevant today.
It is almost midnight in the imaginary garden. The air is heady with the scent of fantastical, towering plants; the inky-blue sky is pin pricked with thousands of tiny stars. Fireflies, like hovering jewels, illuminate the dark undergrowth. Lit by a benign moon, the Morpho + Luna girls have met to chat, reminisce and confide in one another. Reaching for her sketch book one of our heroines starts work on a portrait of her friend.
As the conversation deepens, the tone shifts to a more reflective mood. With the openness of old friends, comfortable in each other’s company and without pretence, they share the sadness of unrequited love, they express their ambitions and they dream of brighter, easier times. The themes of their exchanges are captured, subtly, in the print of their Morpho + Luna sleepwear with its densely-entwined blooms printed on glowing silk. Against the fabric’s backdrop of deep teals and forest greens, each flower carries a secret message. There are Japanese peonies, also known as the King of Flowers, which symbolise wealth, bravery and honour.
And there are blowsy blue roses – a motif of the Romantic movement captured in countless paintings – which represent love, desire and hope. In the language of flowers, the blue rose was also a resonant gift. When exchanged between friends or lovers its message was, unequivocally, ‘you are wonderful and unique.’ Much, you might say, like the Morpho + Luna girl.
It is a winter’s afternoon. Rain streaks the tall windows; lightning pierces the slate-grey skies outside our imaginary apartment. But the Morpho & Luna girls are cocooned from the elements in their peaceful home. There is music, there are books to read, tea to drink and long, wide-ranging conversations to be savoured in private. Whatever else may be happening, says this image, there is delight to be had in domesticity with its small, but undiluted, everyday pleasures of warmth, security and companionship.
To shop the “Jardin de Nuit” collection please click here.